Before you start planning your new website—here are some critical preparations to think about…
Customer Personas
Customer personas, also known as buying personas, are pseudo-fictional archetypes representing the real traits of a segment of customers. Criteria includes age, sex, background, skills, income bracket, etc.
Your content strategy is a crucial component to your organization’s inbound…
Inbound marketing is the most effective form of marketing in the digital age. By consistently…
A Customer Journey Mapping helps identify the “complete” customer experience, as well as…