Competition is fierce. Selling effectively—and managing the B2B sales funnel—requires different…
BoFu
The Bottom of the Funnel (BoFu) refers to the final phase(s)—or bottom of the modern sales funnel. The BoFu is where you convert leads to customers. In B2B, it often requires a fair amount of work to nurture and educate leads towards the BoFu and a buying decision.