CX TRAIL MAP
Account Based Marketing Trail Map
At SequoiaCX, we help organizations build profitable and resilient lead and revenue pipelines. Account Based Marketing (ABM) is one of the most effective ways to accomplish this—but it requires new tools and a concerted effort among your marketing and sales teams.
We’ve designed this resource to help guide you through the process of building your next, successful ABM campaign. We’ve detailed the critical considerations, steps to execute, and tools you’ll need to solidify and acquire your highest value target accounts.
In this Trail Map, we’ll cover:
- How To Plan Your ABM Pilot Project
- Critical Steps For ABM Success
- Important ABM Elements For Sales AND Marketing
- Outline An Effective ABM Workflow
- Detail The HubSpot Tools to Succeed
- Provide Tips For Sales AND Buyer Enablement
- & Much More…