Lead Generation

Lead generation is a critical component to successful inbound marketing—and signifies the moment when your website visitors transition to potential customers.
Lead Generation From Inbound Marketing | SequoiaCX

Want More Qualified Leads?

Your entire inbound marketing strategy comes down to this—generating qualified leads for your business.

While SEO and content marketing increase brand awareness and drive high-quality traffic to your website—lead generation efforts are all about identifying and optimizing your conversion opportunities.

For maximum results, our inbound experts will help custom-tailor and optimize your website to increase conversion rates and bring more qualified leads into your business.

Lead Generation From Inbound Marketing | SequoiaCX
Conversion & Landing Pages - Inbound Marketing | SequoiaCX
Conversion & Landing Pages - Inbound Marketing | SequoiaCX

Landing Pages & Conversions

Your landing pages play a critical role in converting web visitors and generating new leads. Successful landing pages have consistent and persuasive messaging tailored to your ideal customers. We can help you develop messaging and an experience that builds trust, offers value, and prompts more buying decisions.

Through continuous monitoring and improvement of landing pages and conversions—you’ll see significant increases in conversion rates and leads. When paired with lead-nurturing and seamless sales engagement—more leads become more sales.

Smarter Calls To Action - Lead Generation | SequoiaCX

Smarter
Calls To Action

Knowing HOW and WHEN to prompt visitors to take the next step is a nuanced and critical part of successful lead generation. Through detailed understanding of your customer buying journey, we work to reduce consumer effort and streamline the conversion process.

Well-placed, targeted calls to actions that speak to customer needs turn high-quality site visits into brand engagements and conversions.

Smarter Calls To Action - Lead Generation | SequoiaCX
Lead Segmentation & Profiling - Inbound Marketing
Lead Segmentation & Profiling - Inbound Marketing

Lead Profiling & Segmentation

Effectively managing website leads requires a strategic approach to data capture, segmentation, and profiling.

Together, we’ll work to identify the important buying signals that help your sales team properly nurture and engage with leads. Using smart forms and calls to action in conjunction with performance landing pages—we minimize effort on web visitors and maximize conversion opportunities.

Messaging & Live Chat - Inbound Sales Lead Nurturing | SequoiaCX

Messaging &
Live Chat

Together with an effective lead generation strategy—messaging and live chat can provide sales teams with powerful tools to rapidly engage. Modern consumers expect rapid response and follow-up to their needs and questions. By reducing the time to engagement, you ensure high value leads don’t slip by.

If chat and live messaging is right for your organization and strategy—we can help integrate it and empower your lead generation capabilities.

Messaging & Live Chat - Inbound Sales Lead Nurturing | SequoiaCX
Inbound Marketing, Inbound-Ready Website | SequoiaCX
Inbound Marketing, Inbound-Ready Website | SequoiaCX

Our Approach To Lead Generation

Effective lead generation requires that your content marketing, SEO, landing and conversion pages, and calls to action are all working in harmony to produce results.

Our team of inbound experts will help you to align your content and conversion points to the specific needs and challenges of your customer’s—whatever stage they’re at along the buying journey.