Sam The Sasquatch | SequoiaCX Guide

Frequently Asked Questions

We get plenty of questions about customer experience, digital strategy, the buyer’s journey, inbound marketing, and more. Here are a few breadcrumbs.
Please take care with the birds…
Sam The Sasquatch | SequoiaCX Guide

What is Digital Customer Experience?

Digital Customer Experience (CX) is the sum of ALL digital interactions between a customer and a company and the resulting impression that a customer walks away with.

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How we approach Digital CX  

What is Digital Transformation?

Digital Transformation is the integration of digital technology into ALL areas of your business resulting in fundamental changes to how you operate and deliver value to your customers.

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What is the Value of Digital CX?

Digital CX empowers your organization to deliver better experiences. Better experiences build resilient brands, create memorable engagements, and differentiate you from the competition. The end results are lower cost to serve, opportunities in new markets/industries, better data and systems to measure the customer experience, and advantages in being able to measure, identify, and respond to new trends.

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How Is Digital CX Different than Digital Marketing?

Digital marketing is a broad bucket for all of your digital efforts—but it’s still just one piece of your overall Digital CX strategy. Your website, ads and promotions, content marketing, SEO, and social media efforts are all digital marketing—and crucial components to a successful Digital Brand & Presence. With a holistic Digital CX strategy, we aim not only to help augment your marketing efforts—but to help streamline ALL of your customer operations teams.

What is a Landmark Project?

A Landmark Project is a flagship endeavor into Digital CX that is highly visible AND valuable within your organization. It is a project that helps lay the foundations of digital change and provides you a reference map to confidently navigate your digital journey. Successful Landmark Digital CX projects help you identify new opportunities, map future projects, and embed the skills and mindset changes into your organization that are required for continuous improvement.

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What is Inbound Marketing?

Inbound Marketing is a modern digital marketing strategy that attracts prospects to your website and nurtures leads by focusing on continuously providing relevant, helpful, and high-quality content that speaks to customer needs and discerns their intent. Examples of inbound marketing include blogging, search engine optimization (SEO), conversion optimization, lead generation, and marketing automation.

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What is Marketing Automation? What's the value?

Marketing automation refers to software and processes that enable you to maximize the effectiveness of your marketing content engine and automate your awareness efforts. It helps your marketing team streamline processes and extend the reach of your blogs, news articles, videos, and other forms of content across the channels, platforms, and social networks you identify.

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When is the right time to invest in Marketing Automation?