Frequently Asked Questions
What is Digital Customer Experience?
Digital Customer Experience (CX) is the sum of digital interactions between a customer and a company and the resulting impression that a customer walks away with.
What is Digital Transformation?
Digital Transformation is the integration of digital technology into ALL areas of your business resulting in fundamental changes to how you operate and deliver value to your customers.
What is the Value of Digital CX?
Digital CX empowers your organization to design and execute holistic digital experiences that build resilient brands, create memorable engagements, and differentiate you from the competition. The end results are lower cost to serve, opportunities in new markets or industries, better data and systems to measure the customer experience, and a significant competitive advantage in being able to measure, identify, and respond to new trends.
How Is Digital CX Different than Digital Marketing?
Digital marketing is a broad bucket for all of your digital efforts—but it’s still just one piece of your overall Digital CX strategy. Your website, ads and promotions, content marketing, SEO, and social media efforts are all digital marketing—and crucial components to a successful Digital Brand & Presence. Our expertise and services can help you streamline not only your digital marketing efforts—but ensure they working in concert with your organizational strategies to deliver maximum value.
What is a Landmark Project?
A Landmark Project is a flagship endeavor into Digital CX that is highly visible AND valuable within your organization. It is a project that helps lay the foundations of digital change and provides you a reference map to confidently navigate your digital journey. Successful Landmark Digital CX projects help you identify new opportunities, map future projects, and embed the skills and mindset changes into your organization that are required for continuous improvement.
What is Inbound Marketing?
Inbound Marketing is a modern digital marketing strategy that attracts prospects to your website and nurtures leads by focusing on continuously providing relevant, helpful, and high-quality content that speaks to customer needs and discerns their intent. Examples of inbound marketing include blogging, search engine optimization (SEO), conversion optimization, lead generation, and marketing automation.