Content Marketing

The most successful brands are able to attract and maintain visitor attention by continuously engaging their audience with high-quality content.
Inbound Method | Marketing, Sales, & Service For Customer Growth | SequoiaCX

The Power of
Content Marketing

Knowledge is power. Effective content marketing equips visitors and future customers with insights and understanding to make confident buying decisions.

The content you create—and the value it provides—drives engagement and fosters lasting customer relationships.

Successful inbound marketing is rooted in effective content marketing. Know and understand your customers and their needs—then deliver them content that educates, informs, and continuously provides value.

Inbound Method | Marketing, Sales, & Service For Customer Growth | SequoiaCX
Inbound Marketing - A Comprehensive Inbound Marketing Strategy | SequoiaCX
Inbound Marketing - A Comprehensive Inbound Marketing Strategy | SequoiaCX

Content Strategy

Your inbound content strategy outlines the customer personas (who), keywords and topics (what), as well as types of content (how) that will be effective in driving awareness and engagement with your brand.

Equipped with this action plan—we can work together to create blogs, whitepapers, videos, and other materials that drive website traffic and generate leads.

Inbound Marketing - Keyword and Content Strategy

Content Creation

Consistently generating high-quality content over time is a central tenet of content marketing, and this is where most organizations end up falling short. Due to resource constraints—businesses often neglect or fail to consistently produce and maintain content creation. But research shows that consistency is key to success.

Our team of content experts relieves this strain on your business operations. We’ll manage the creation of blogs, pillar pages, ebooks and downloads, case studies, and more—to power your content efforts. Together–we’ll drive your website traffic, leads, and expand your digital footprint.

Inbound Marketing - Keyword and Content Strategy
Content Marketing - Search Engine Optimization | SequoiaCX
Content Marketing - Search Engine Optimization | SequoiaCX

Search Engine Optimization

Effective content marketing includes a robust keyword strategy and continuous fine-tuning to optimize content so that it gets picked up by search engines.

Our team will help generate—and optimize—high-quality content that’s aligned with your SEO and keyword strategy to improve your keyword ranking and drive significant growth in website traffic.

Inbound Marketing Automation | SequoiaCX

Content Promotion & Socialization

How do you get your content to market? Creating quality content is only the first step. After that, we’ll help you share and promote your content on the channels that will help drive awareness and engagement.

By continuously promoting high-quality content on your social channels, ads, inbound email, and public relations avenues—we’ll help you make the most of your content efforts and stay “top of mind” with potential customers.

Inbound Marketing Automation | SequoiaCX
Inbound Marketing, Inbound-Ready Website | SequoiaCX
Inbound Marketing, Inbound-Ready Website | SequoiaCX

Our Approach To Content Marketing

The most effective brands leverage content and Inbound Marketing to continuously provide value and stay on the minds of consumers.

Our experts will help you develop an inbound strategy that maximizes your marketing investment to drive significant website traffic and leads into your organization.